I teach marketing courses to undergraduates at Illinois State University (ISU). My teaching is light on lecture and rich in hands-on real world experiences. Each class I teach works with real-world clients. My specialty is in promotion, which is the core function of marketing departments, but is not the totality of marketing (there are 4 P's: price, product, place and promotion).
|Course (sections taught)||School||Real-world clients|
|Marketing Research (1)||Illinois State University|
|Integrated Marketing Communications Capstone (4)||Illinois State University||ISU Solar Car, Jewel-Osco, MarcFirst, Twin Cities Ballet|
|Digital Marketing (1)||University of Oregon|
|Marketing Management (2)||University of Oregon|
|Marketing Principles (2)||University of Oregon|