Aaron Charlton, PhD

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Brand strategy research

I do research on brand strategy using a multi-method approach that involves analyzing secondary data and running control experiments. I examine brands as social entities that are subject to norms, with the goal of identifying optimal marketing communications strategies. I am very interesting in R programming and I'm currently doing a lot of stuff with the Twitter API.

Curriculum Vitae (CV)

Photo by Nik Shuliahin on Unsplash

Published

TitleJournalYearCoauthorsDownloads
Authenticity in horizontal marketing partnerships: A better measure of brand compatibilityJournal of Business Research2019T. Bettina CornwellAcademia.edu
Researchgate
sciencedirect.com

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