I do research on brand strategy using a multi-method approach that involves analyzing secondary data and running control experiments. I examine brands as social entities that are subject to norms, with the goal of identifying optimal marketing communications strategies. I am very interesting in R programming and I'm currently doing a lot of stuff with the Twitter API.
|Authenticity in horizontal marketing partnerships: A better measure of brand compatibility||Journal of Business Research||2019||T. Bettina Cornwell||Academia.edu