A lot of this is just my opinion, but I've learned the hard way. I've wasted or lost quite a bit of ad money over the years, and I would like to pass on some of the wisdom I've gained. [Read more…]
These days, my focus is on research and teaching. I like to do some hands-on, real world marketing, but only so that I can keep my skills sharp to help me be a better marketing researcher and marketing teacher. I haven't taken on any new clients since going into academia full-time in 2014. My specialty has always been building websites and driving traffic to them, though I've handled many other aspects of marketing, business automation and business analytics.
|Neurology Associates of the East Valley||Doctors' office w/ 13 providers and 2 locations||2014|
|Living Tree Service||Small local tree care service||2007|
Yesterday when I presented my Facebook Ghost Towns idea to the other PhD students (and Bob), someone brought up an important point. I think it may have been Jeffrey Xie. I know the consensus is that the ghost town effect is caused by click fraud, but I tend to prefer a less sinister explanation. [Read more…]
This is hopefully what I'll be working on for my firs-year PhD project. I'm presenting it to my peers tomorrow at lab meeting. [Read more…]