In addition to researching and teaching marketing, I work with small business owners on marketing related issues. I have 12 years of experience in managerial and analytical roles within marketing–mostly spent working with small businesses.
I specialize in internet marketing
I am qualified to discuss any aspect of your marketing, but my primary area of specialization has always been in internet lead generation. My primary tools in this area include:
- Search engine (e.g. Google) ads
- Search engine optimization (SEO)
- Custom reputation management (I have my own systems to automate the process of soliciting customer reviews)
- Customer email campaigns
While lead generation has always been my focus, I take a holistic approach to marketing that includes brand and communication strategy, strategic partnerships, and awareness building.