In addition to researching and teaching marketing, I coach small business owners on marketing related issues. I have 12 years of experience in managerial and analytical roles within marketing–mostly spent working with small businesses.
I specialize in internet marketing
I am qualified to discuss any aspect of your marketing, but my primary area of specialization has always been in internet lead generation. My primary tools in this area include:
- Search engine (e.g. Google) ads
- Search engine optimization (SEO)
- Custom reputation management (I have my own systems to automate the process of soliciting customer reviews)
- Customer email campaigns
While lead generation has always been my focus, I take a holistic approach to marketing that includes brand and communication strategy, strategic partnerships, and awareness building.
What to expect in a coaching session
Each coaching session will help you (1) talk through your small business marketing problem to assist you in better understanding it, (2) explore alternative explanations, (3) help diagnose deeper issues that may be causing this problem, and (4) come up with a plan to move forward. My current rate is $120/session, which consists of a 45-minute web conference call to discuss your company and your marketing problem.