I am really excited to be teaching intro to marketing for business minors in the fall of 2015. In preparation, I am attending a two-part seminar with Mike Dore to learn teaching techniques. This evening I am doing a 15-minute practice presentation during the seminar. I will be speaking about positioning. Here are my slides:
The idea is that we'll talk about each of these 7 best practices, then discuss how these four brands apply these principles. The opening slide showing a bike race is meant to be metaphorical (obviously). Position is everything throughout every part of a bike race.